Event: Bree Weber, Sandra Murphy, Robert Toth

Quarterly Chapter Meeting/Event: June 10, 2017
Lone Tree Library, 10055 Library Way, Lone Tree, Colorado 80124 (303-791-READ)

9:30-10:00 am Coffee, Donuts, Welcome, Announcements

10:00-11:00 am Bree Weber of The Book Octopus: “The ABCs of Author Branding”
You’ve written a great story and you’re ready to get your book into the hands of readers. Whether this is your first book or your 50th, you might find that your marketing isn’t attracting the right readers or bringing in enough sales. The most common cause of meager sales or marketing campaigns falling flat is branding. Your author brand should clearly and consistently express who you are as a writer and what readers can expect from you, yet we often feel unsure of how much to reveal or uncomfortable with promoting ourselves. In this workshop, we’ll explore what makes up an author brand and how you can incorporate your values, goals, and personality into your own author brand. Then we’ll put it into practice!

  • The ABCs of Author Branding
  • What Your Author Brand is Missing
  • Getting to Know Your Target Reader
  • How to Create Your Brand Guidelines

11:00 am-12:00 pm Sandra Murphy, the Voice Mama™: “Giving Your Book A Voice”
Did you know that over the course of the past three years the highest growing segment of publishing is audiobooks? You’ve worked tirelessly to have your amazing, phenomenal, beautiful book published. Why not leverage your existing customer
base to try out a new format and generate more sales?

Whether you specialize in short story, fiction, or non-fiction, choosing the right voice for your book is essential to bringing your message to life. The attention span of a contemporary American is 30 seconds at best. If you don’t have them hooked in the first few minutes – you’ve lost your listener. If they make it to 10 minutes, you possibly have a fan for life. That’s why choosing the right voice for your book is so important. We’ll discuss all the details needed to help you give your book a voice and secure more lifetime fans of your work. Here’s what we’ll cover:

  • Why Audiobooks?
  • Writing Music for Your Ears
  • Top Audiobook Genres
  • Audiobook Rights
  • Audiobook Distribution
  • Finding the Right Voice
  • Making Your Audiobook Profitable

12:00-1:00 pm Lunch (brown bag or visit nearby restaurants)

1:00-3:00 pm Robert Toth: “Anatomy of an Arson”
The presentation is a case study of a Colorado fire/arson where three children were murdered by their parents. The theme of the subsequent trials was “Money, Meth, and Murder.”




3:00-4:00 pm Board Meeting (all are welcome, location to be announced at the meeting)


About the Presenters:
Bree Weber is an author branding consultant, creative marketer, book designer, and publishing coach. Bree has had the pleasure of working with internationally and #1 bestselling authors including Catherine Coulter, Lisa Scottoline, and J.T. Ellison. As Founder of The Book Octopus, she works with authors to develop brand platforms, design beautiful books, and grow author readership.

Her presentation explores the essentials of an author brand and through the workshop, members will be able to put those concepts into practice. For those interested in taking it a step further, she provides one-on-one brand development for authors and will create an exclusive offer for members of Sisters in Crime Colorado. Talk to her about this after the workshop.



Sandra Murphy, the Voice Mama™, is a versatile voice over artist and storyteller. Whether in front of a camera or behind a microphone she uses her love of the English language, creativity, and business background to deliver amazing results on projects ranging from commercials to audiobooks for clients around the globe. Regardless of the genre, Sandra feels blessed to have the opportunity to bring her clients’ stories to life.



Robert Toth’s professional career started with nearly 21 years in the fire service. The last 10 years included law enforcement and conducting fire investigations in both the public and private sector. Retiring from the fire service in 2002, he started IRIS Fire Investigations, Inc. and has conducted and assisted in origin and cause investigations in Colorado, surrounding states, Hong Kong, and South Africa.

In addition to running his business, Robert is also sought after for his lectures and presentations on fire investigations, NFPA 921, interviewing, internet technology, and digital photography training.  He has presented various topics to public agencies and private enterprises across the United States, in Canada, Hong Kong, Malaysia, Botswana, and South Africa.

He is a past president of the Colorado Chapter, and past director of the International Association of Arson Investigators. Currently, he is a member of National Institute of Standards and Technology (NIST), Organization of Scientific Area Committees (OSAC), Fire Scene and Explosives Subcommittee’s Documentation and Report Writing Task Group



Please RSVP above. This event is funded and presented by Sisters in Crime-Colorado and is not sponsored by Douglas County Libraries. For more information, please contact sinc.colorado@gmail.com.