Workshop: Book Trailers as Marketing Tools with LS Hawker

Saturday, July 30, 2016 at 11:30 am
Castle Rock Library ~ 100 S Wilcox Street

Video gets the most clicks online, and if you’re promoting a book, you want to get as many clicks as possible. Book trailers can be an attention-getting promotional tool if you do them right. Her book trailer got almost 30,000 views in a month. This workshop will give you resources for royalty-free stock footage, music, and graphics to make an arresting video piece that will drive traffic to your website and, more importantly, your order page. You’ll learn how to get low-cost help from college and art school film programs. We’ll discuss the dos and don’ts, view effective trailers and tacky trailers, and brainstorm ideas for your very own video baby.

LS Hawker is the author of the thrillers THE DROWNING GAME and BODY AND BONE, published by HarperCollins Witness Impulse, with one more title to be released in 2017. She has won many awards, and THE DROWNING GAME is a USA Today bestseller and finalist in the ITW Thriller Awards in the Best First Novel category. Visit LSHawker.com to view book trailers for THE DROWNING GAME and BODY AND BONE, listen to her podcast with daughter Chloe, The Lively Grind Cafe, and read about her adventures as a cocktail waitress, traveling Kmart portrait photographer, and witness to basement exorcisms.